Effective Date: 01/09/2026 Last Updated: 01/09/2026
Welcome to YumYumPlate.com (“YumYumPlate,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect information when you visit yumyumplate.com (the “Site”).
By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the Site.
1. Information We Collect
a) Information You Provide Directly
- Email address — when you sign up for our newsletter or recipe updates.
- Name and email — when you leave a comment or rate a recipe.
- Contact form submissions — if you email us or use a contact form.
b) Information Collected Automatically
- IP address, browser type, device type, operating system.
- Pages visited, time spent on pages, referring URLs.
- Approximate location (city/region level) derived from IP address.
c) Cookies and Tracking Technologies
We use cookies and similar technologies (pixels, web beacons, local storage) for site functionality, analytics, and advertising. See our [Cookie Policy] for full details.
d) Information from Third Parties
- Advertising partners (Google AdSense, Mediavine, and/or Ezoic) may collect data via cookies to serve personalized ads.
- Amazon Associates and other affiliate programs may track click-throughs via cookies placed when you click an affiliate link.
2. How We Use Your Information
We use collected information to:
- Operate, maintain, and improve the Site.
- Send newsletters and recipe updates (only if you opted in).
- Display and manage comments and recipe ratings.
- Serve relevant advertising through our ad partners.
- Track affiliate link performance and earn commissions.
- Analyze site traffic and user behavior (e.g., via Google Analytics).
- Comply with legal obligations and protect against fraud or abuse.
3. Advertising and Analytics Partners
Google AdSense / Google Ads
This Site uses Google AdSense. Google, as a third-party vendor, uses cookies to serve ads based on your prior visits to this and other websites. You may opt out of personalized advertising by visiting Google Ads Settings.
Mediavine / Ezoic
If we use Mediavine or Ezoic as our advertising partner, these networks work with third-party vendors, including Google, to serve ads. These networks and their partners use first-party cookies (such as the Google Analytics cookie) and third-party cookies to report and serve ads based on visits to this Site and other sites on the internet. You may review Mediavine’s privacy policy at [mediavine.com/privacy-policy] and Ezoic’s at [ezoic.com/privacy-policy], and control personalized advertising through the tools described there.
Google Analytics
We use Google Analytics to understand how visitors use the Site. Google Analytics collects information anonymously and reports website trends without identifying individual visitors. You can opt out using the Google Analytics Opt-out Browser Add-on.
4. Affiliate Disclosure
YumYumPlate is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com, and may participate in similar affiliate programs with other retailers. When you click an affiliate link and make a purchase, we may earn a small commission at no additional cost to you. See our [Disclaimer] page for full details.
5. Comments and User-Generated Content
When you submit a comment or recipe rating, we collect your name, email address, and IP address (email addresses are not published publicly). Comments may be retained indefinitely along with their metadata so we can detect and filter spam.
6. How We Share Information
We do not sell your personal information. We may share information with:
- Service providers (email marketing platforms, hosting providers, analytics and advertising partners) who process data on our behalf.
- Legal authorities, if required by law, subpoena, or to protect our rights.
- A successor entity in the event of a merger, acquisition, or sale of assets.
7. Your Privacy Rights
California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose.
- Request deletion of your personal information.
- Opt out of the “sale” or “sharing” of personal information (note: our use of advertising cookies may be considered “sharing” under California law).
- Non-discrimination for exercising these rights.
To exercise these rights, contact us at [Insert Contact Email].
European Users (GDPR)
If you are located in the European Economic Area (EEA) or UK, you have rights including access, correction, deletion, restriction of processing, data portability, and objection to processing. Our legal basis for processing includes your consent (for cookies/marketing), our legitimate interests (site operation, analytics), and contractual necessity (responding to inquiries).
All Users
You may unsubscribe from our newsletter at any time using the link in any email, and you may disable cookies through your browser settings.
8. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.
9. Data Retention and Security
We retain personal information only as long as necessary for the purposes described in this policy. We use reasonable administrative, technical, and physical safeguards to protect your information, but no method of transmission or storage is 100% secure.
10. International Data Transfers
If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.
11. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Updated” date.